Thank you so much for participating in the Baking the Future Challenge!

We are very happy to have received so many innovative proposals. It´s been a massive success!


So now what’s next?

Evaluation process in on so Committee will be making up decisions for a few weeks.

We will get in touch with the finalists the first week of August.

We wish you and your whole team the best of luck!

Any additional questions? Visit FAQ!


Challenges posed

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Make bakery widely available

Using tech solutions in the e-commerce platforms and distribution optimization scope granting the most efficient bread delivery to final consumers.

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Improve consumer experience

With tech solutions focus on traceability, ending promotion and deliver final product to both retail and final consumer with particular focus on logistics, packaging and product preservation along supply chain.

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New products

New products ideation to satisfy new consumers demands including new ingredients and formats adapted to new consumption needs.


If you are one of the winning startups you will be able to be assisted by:


Design partner

We will make available our R&D department for you to develop, test and manufacture your product or collaborate in the development and necessary adjustments to your solution.


Preferential agreements

Fancy to be able to use production, commercialization and distribution resources from our corporation?

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If we mutually agree on expanding the relationship we will consider an investment up to €100,000.

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Along its 30 years of history Europastry has become one of the most ground-breaking companies in the global frozen bread dough and patisserie sector thanks to the ability combining traditional processes along with most cutting-edge technology to raise bakery to the next level. Our pioneering approach drives us constantly toward new challenges, and in recent years we have evolved our business strategy toward new markets.

Baking the Future Challenge is an initiative of Europastry in collaboration with Eatable Adventures